Job Description
Job Scope & Responsibilities:
1. OEM Partnership Management
- Develop and manage strategic partnerships with OEMs (e.g., Xiaomi, OPPO, Vivo, Samsung, etc.) to acquire and retain mobile traffic.
- Negotiate and implement pre-installation, widget placement, and native placement agreements to drive app visibility and downloads.
- Monitor OEM performance metrics and optimize placements based on data insights.
2. Traffic Acquisition & User Growth
- Design and execute growth strategies leveraging OEM channels to increase user base and engagement.
- Coordinate with product and marketing teams to create tailored growth campaigns for specific OEM devices or regions.
- Drive activation, retention, and re-engagement metrics through OEM-related growth initiatives.
3. Data Analysis & Optimization
- Use analytics tools to track OEM traffic performance and user funnel metrics.