Job Description
Job Title: CRO Specialist Type: Full-time;Remote Schedule: US Time zone Industry: CPG/ F&B
About Us: We are a fast-growing digital platform delivering high-performance marketing and elevated fan experiences.
Role Overview
As we continue to scale our digital commerce and content ecosystem, we’re looking for a data-driven Conversion Rate Optimization (CRO) Specialist with strong experience working on Consumer Packaged Goods (CPG)—especially food & beverage brands—to improve customer journeys and drive revenue. The CRO Specialist will be responsible for identifying friction points, building hypotheses, executing tests, and implementing UX/UI improvements across websites, landing pages, and funnels. This role requires a blend of analytical thinking, UX sensibility, experimentation skills, and a deep understanding of CPG consumer behavior and purchase triggers.
Key Responsibilities
- Lead end-to-end CRO initiatives across brands, includi...