Job Description
Mô tả công việc: Job description
Purpose
Take ownership of planning, launching, managing, and continuously improving digital ad campaignsfocusing on social media and web platformsto drive performance and achieve maximum impact.
Ad Planning
- Propose advertising strategies that align with client goals and business objectives
- Identify suitable platforms for deployment (e.g., TikTok, Facebook, Instagram, Google)
- Define success metrics such as CVR, CPA, ROAS, CTR, Engagement Rate, and Video View Rate
- Set up audience targeting parameters and segment users effectively
Campaign Setup Execution
- Build and configure campaigns, ad groups, and creative assets
- Apply the most effective delivery strategies per platform (e.g., CBO, A/B testing)
- Distribute and manage advertising budgets efficiently
Optimization Reporting
- Monitor real-time campaign data and key performance indicators
- Prepare regular reports on campaign p...
Purpose
Take ownership of planning, launching, managing, and continuously improving digital ad campaignsfocusing on social media and web platformsto drive performance and achieve maximum impact.
Ad Planning
- Propose advertising strategies that align with client goals and business objectives
- Identify suitable platforms for deployment (e.g., TikTok, Facebook, Instagram, Google)
- Define success metrics such as CVR, CPA, ROAS, CTR, Engagement Rate, and Video View Rate
- Set up audience targeting parameters and segment users effectively
Campaign Setup Execution
- Build and configure campaigns, ad groups, and creative assets
- Apply the most effective delivery strategies per platform (e.g., CBO, A/B testing)
- Distribute and manage advertising budgets efficiently
Optimization Reporting
- Monitor real-time campaign data and key performance indicators
- Prepare regular reports on campaign p...