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Full-Time Opportunity: This is a permanent, full-time position with a competitive package and real career growth potential.
Job Description
Campaign Strategy & Management
- Plan, create, and execute paid ad campaigns across Meta (Facebook, Instagram) and Google (Search, Display, YouTube, Shopping).
- Conduct audience research, keyword analysis, and competitor benchmarking to optimize ad targeting.
- Develop ad copy, creatives, and A/B testing strategies to maximize performance.
Optimization & Performance Tracking
- Monitor and analyze campaign performance on a daily/weekly basis.
- Adjust budgets, targeting, and creatives to improve CTR, conversion rates, and ROAS.
- Implement remarketing and lookalike audience strategies for improved conversions.
Analytics & Reporting
- Track and analyze KPIs, including impressions, CTR, CPC, CPA, and ROAS.
- Prepare regular performance reports with insights and actionable recommendations.
- Utilize Google Analytics, Meta Ads Manager, and other tools for data-dri...