Job Description
Key Responsibilities
- Experience in analysing client business needs across Ad-Sales/AdTech ecosystems spanning Linear (Broadcast) and Digital (OTT/Publishing) platforms
- Define requirements for ad inventory management, monetization workflows, yield optimization, and sales lifecycle (from planning to billing)
- Worked with Ad Sales, Ad Operations, Traffic, Programming and Engineering teams across broadcasters and publishers
- Understanding/ experience in implementation of AdTech platforms (such as Ad Servers, SSPs, DSPs, OMS/Traffic systems and audience/data platforms)
- Enable campaign setup, trafficking, reconciliation and delivery validation across linear and digital ad inventory
- Track and optimize Ad-Sales KPIs (such as fill rate, CPM, yield, pacing, inventory utilization and revenue performance)
- Understanding of Ad-Sales lifecycle: Rate cards, deal management, trafficking, reconciliation, invoicing ...