Job Description
About the job Advertising and Promotion Executive
Job responsibilities:
- Develop and implement strategies for advertising, promotions, and branding to boost brand awareness and performance.
- Create annual sales plans and manage the marketing budget, ensuring cost-effectiveness.
- Maintain accurate records of advertising, promotions, and related expenses; identify cost-saving opportunities.
- Provide analytics and insights to measure marketing activities effectiveness.
- Coordinate with advertising, event management, and PR agencies to align campaigns with the corporate brand image.
- Set standards for advertising and promotional materials; establish KPIs and targets.
- Build and maintain strategic partnerships for joint promotions and sponsorships.
- Manage communication channels, including ATL, BTL, digital marketing, and OOH.
- Oversee internal communications with tenants and external communica...