Job Description
Manage Shopee’s KOL/KOC ecosystem to drive engagement, content ideation, and campaign success in a dynamic marketing environment.
Your Role
Here’s what you will be doing:
- End-to-end management of larger KOL/KOC ecosystem including acquisition, incubation, relationship management, content ideation, and content selection for social media
- Develop and maintain mass engagement to ensure delivery of engaging and effective content ideas for Shopee
- Plan, brainstorm, and brief content via multiple communication touchpoints to promote key business objectives such as campaign awareness and new launches
- Analyze influencer content performance and measure success in promoting Shopee’s objectives
- Analyze Shopee content and activation performance to ensure appropriate and effective content and activation efficacy
- Ideate and execute missions, challenges, and other levers to maintain high activity rates throughout th...