Job Description
Job Summary:
The KOL & Affiliate Marketing Specialist is responsible for developing, managing, and optimizing influencer (KOL) and affiliate partnerships to drive brand awareness, engagement, and sales conversion through online platforms. This role ensures strong collaboration with content creators and affiliates aligned with brand identity and campaign objectives.
Key Responsibilities:
KOL Management
- Identify, recruit, and maintain relationships with Key Opinion Leaders (KOLs), influencers, and content creators that fit the brand’s image and audience.
- Negotiate collaboration terms, deliverables, and performance metrics.
- Develop monthly influencer campaign calendars in coordination with the content and social media teams.
- Monitor KOL content quality, posting schedule, and ensure brand compliance.
- Analyze campaign performance and report ROI for influencer activat...