Job Description
We are looking for a data-driven ASO Manager to join our SEO team. Your primary objective is to establish ASO as a growth initiative and amplify our organic app acquisition. You will be the architect of our global ASO strategy, moving beyond simple keyword updates to build a sophisticated engine of experimentation, custom store journeys, and high-impact content.
Job responsibilities:
Build and execute a comprehensive ASO roadmap specifically tailored to Wise’s product offerings
Conduct deep-dive research to identify high-intent search terms that drive not just browsing, but high-value app adoption.
Audit our core listings and establish a continuous pipeline of A/B experiments (visuals, copy, and metadata) to improve the journey from Impression -> Download.
Design and implement a content calendar for In-App Events (iOS) and Promotional Content (Android) to drive ...