Job Description
Overview
We are looking for a Mid to Senior ASO Specialist with strong experience in mobile gaming to drive organic growth and improve app visibility across the Google Play Store and Apple App Store . The role focuses on optimizing store performance through keyword strategy, creative optimization, experimentation, and data-driven decision-making to maximize installs and conversion rates.
Requirements / Skills & Tools
- 3–6+ years of experience in ASO or mobile growth marketing (gaming experience preferred)
- Strong understanding of App Store Optimization (ASO) principles and store ranking algorithms
- Hands‑on experience with ASO tools such as:
- App Annie (data.ai)
- Sensor Tower
- Mobile Action
- ASOdesk
- Expertise in keyword research, metadata optimization, and localization
- Strong knowledge of app store creative optimization (icons, sc...