Job Description
Job Description
Purpose of this role:
To support LEGO business long-term growth, we need a channel marketing lead, who is responsible for both on strategic level as well as on tactical and operational level.
The key objective of the role is to further develop the joint sales and marketing partnership with customers. This role requires comprehensive understanding of eCom business, great skills of portfolio and campaign planning and executions. It also requires strong leadership to lead a professional team.
Core Responsibilities:
- Collaborate closely with the Performance Marketing, Assortment Planning, and Marketing teams as well as various platforms.
- Activate marketing campaigns on different EC platforms based on both LEGO and platform’s annual marketing calendars.
- Developing and implementing strategies and insights for the gift-with-purchase strategy, leveraging strong product i...