Job Description
YOUR MISSION
Manage content of Puma e-commerce under the fast-growing E-commerce dept and work closely with all key functions in the organization as well as external vendors i.e. marketplaces, enablers, etc.
Task 1: Marketplace Content strategy launches and channel management, work together with stakeholders to set up Puma SEA content strategy/operations, product launches and develop content calendar for 52 weeks for various marketplaces, which will be aligned with marketing & e-commerce calendar.
SEA Marketplaces include:
- Lazada
- Shopee
- Zalora
- Tiktok
- Tokopedia
Task 2: Manage and maintain content resources by leveraging global synergy (global visual portal) and localized tasks, including store decoration, product photo shooting, videos and etc. Understand consumer insights and shopping behavior from different marketplaces, drive both brand consistency and differentiation among them.
Abl...