Job Description
Job Title:
Assistant Manager / Senior Executive, Customer Value Management Location:
Singapore This role is responsible for driving customer lifetime value, retention, and revenue growth through data-driven lifecycle marketing. The incumbent will develop and optimize data-driven retention, upsell, and cross-sell strategies across multiple channels, leveraging customer insights, segmentation, and marketing automation to enhance engagement and reduce churn. Key Responsibilities Customer Strategy & Campaign Planning Develop and execute customer lifecycle strategies to drive retention, engagement, and customer value Leverage customer data and analytics to identify insights, behavioral triggers, and growth opportunities Utilize SQL and analytics tools to support segmentation, targeting, and performance analysis Develop and optimize Next Best Offer (NBO) / decisioning frameworks in collaboration with Data Science/Analytics teams Plan and deliver targeted retention, upsell, and cross-se...
Assistant Manager / Senior Executive, Customer Value Management Location:
Singapore This role is responsible for driving customer lifetime value, retention, and revenue growth through data-driven lifecycle marketing. The incumbent will develop and optimize data-driven retention, upsell, and cross-sell strategies across multiple channels, leveraging customer insights, segmentation, and marketing automation to enhance engagement and reduce churn. Key Responsibilities Customer Strategy & Campaign Planning Develop and execute customer lifecycle strategies to drive retention, engagement, and customer value Leverage customer data and analytics to identify insights, behavioral triggers, and growth opportunities Utilize SQL and analytics tools to support segmentation, targeting, and performance analysis Develop and optimize Next Best Offer (NBO) / decisioning frameworks in collaboration with Data Science/Analytics teams Plan and deliver targeted retention, upsell, and cross-se...