Job Description
Job Description
Manage brand equity
- Analyse market research findings on brand awareness and association
- Support the development of brand guidelines according to overall brand image
- Conduct training to internal stakeholders on brand guidelines
- Maintain the performance of organisation's website and digital and social media platforms and their adherence to brand guidelines
- Perform analyses of reputation risk to determine business impact to organisation
Develop marketing strategies
- Analyse market research findings to support the development of marketing strategies and plans
- Conduct market profiling to identify potential market segments
- Perform data analyses on the performance of marketing channels
- Analyse website traffic, e-commerce data, and digital and social media platforms to identify marketing opportunities
- Gather data to generate commercial insights to support the development of marketing plans
Ma...