Job Description
About the Role
:An e-commerce marketing manager is responsible for the day-to-day marketing activites of an e-commerce business, including the development, management, and optimization of the online store
The person will report to the Head – Ecommerce Business. The incumbent will have to work as part of a multi-functional team and this involves collaboration with the internal team and external stakeholders.
Job Responsibilities:
Digital Marketing Strategy: Develop and execute comprehensive marketing strategies to increase online traffic and boost sales.
Campaign Management: Oversee paid advertising (PPC), email marketing, social media strategies, and content marketing to drive customer acquisition and retention.
Website Optimization: Enhance site functionality, navigation, and UX to optimize conversion rates.
Analytics and Reporting: Monitor KPIs (traffic, conversion rates, AOV, ROAS) using analytics tools, preparing reports to guide...