Job Description
We're Hiring: Assistant Manager Product Marketing
Location: Mumbai
Experience: 12 Years
Mode: Permanent | Joining: Immediate
Industry: Fintech / SaaS / B2B Tech
Key Responsibilities:
GTM Planning for product/partner launches
Set up merchant journeys (MLCM programs)
Track key metrics: MAU, feature adoption, cross-sell
Collaborate on sales enablement content (FAQs, decks)
Manage GTM checklists for go-live readiness
Technical Skills (Mandatory):
~ GTM execution & product positioning
~ Campaign management (web/mobile)
~ Metrics tracking & ROI analysis
~ Tools: Jira, ZOHO CRM, Google Analytics, CMS (Strapi)
~ MoEngage / CleverTap / WebEngage
~ Strong communication & cross-functional collaboration