Job Description
We're on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation. Unleash your potential with us as we create joy and excitement in our global community, empowering people to express themselves freely through fashion. We are seeking a highly strategic, data‑driven Assistant Manager of Digital Performance Marketing to lead the customer acquisition and retention roadmap for pedroshoes.com.
Key Responsibilities
- Strategic Planning & Media Mix Ownership: Develop, own, and execute the comprehensive full‑funnel performance marketing strategy across Meta, Google Ads (SEM, Display, Performance Max), TikTok, and emerging channels.
- Budget & Forecasting: Own the multi‑channel digital marketing budget. Forecast spend, model ROI scenarios, and dynamically reallocate funds across platforms and regions to maximize total ecommerce profitability and efficiency.
- Advanced Analytics & Reporting: Lead th...