Job Description
Responsibilities
- Collaborate with internal stakeholders to roll out tailored marketing initiatives across various business units, ensuring alignment with overall brand and sales strategies.
- Monitor campaign performance and track trade promotion effectiveness through ROI analysis, offering recommendations for ongoing optimization.
- Liaise with digital and creative agencies to oversee timely content updates across web platforms, coordinate social media activities, and support visual merchandising enhancements at retail touchpoints.
- Perform periodic market analysis, gather insights on consumer behavior, and keep tabs on industry trends and competitor strategies.
- Visit retail outlets regularly to review campaign implementation, gather feedback from retail teams, and assess in-store promotional effectiveness.
- Support product launch efforts, manage promotional timelines, and coordinate production of marketing materials across ...