Job Description
Main Duties and Responsibilities Trade Marketing Strategies
- Plan and execute Trade Marketing strategies for assigned brands.
- Develop and implement trade marketing plans for assigned brands within Frosts Food & Beverage’s portfolio.
- Analyse internal and external sales data (sell-in and sell-through) to identify distribution or sales opportunities across channels and retailers.
- Situational analysis of brand performance and curate business strategies to achieve our commercial objectives.
- Design and execute channel strategies and trade promotions aligned with brand positioning and account potential to achieve sales objectives.
- Liaison with brand principals to map out channel strategies and execution plans.
- Liaison with external agencies for promoters, sampling and other trade events.