Job Description
About position
1) Lead Rybelsus® world-class launch in China
• Driving and lead cross functional launch team to achieve launch milestones from -15 to +12m with launch readiness preparation
• Ensure a smooth and constructive cooperation and communication with HQ launch office and IO during launch period
• Develop precise Rybelsus launch strategy and go to market plans ensuring that business objectives are met or exceeded
• Execution of pre and post launch marketing activities to ensure meeting brand objectives with clear plans, objectives, goals and KPIs
• Independently manage launch budget of responsible marketing projects with high effectiveness
2) Independently develop Rybelsus brand strategy to achieve business objectives in short and medium term:
• Drive the development of short-term and medium-term brand plans
• Develop impressive brand story and strategy for Rybelsus to support fast uptake in China market, with clear strategy-to-act...