Job Description
Job Description
The Associate Director, Analytics & Insights plays a key role in shaping data-driven strategies that elevate omnichannel marketing effectiveness and improve patient outcomes. This role leads analytical design, connects insights to client needs, and supports high-impact decision-making across healthcare markets. The ideal candidate brings deep experience in media measurement, ROI analysis, and advanced modeling, paired with a strong ability to guide teams and influence stakeholders.
What You’ll Do:
- Lead analytics strategy development across multiple client initiatives, connecting data to actionable recommendations.
- Translate complex data into clear insights that support strategic decision-making for internal teams and clients.
- Oversee measurement frameworks, KPI design, performance tracking, and predictive modeling to evaluate marketing impact.
- Manage and mentor a team of analysts, fostering growth...