Job Description
Job Description
The position
Lead the end-to-end marketing strategy and execution for the Hospital portfolio, with primary focus on biosimilars and hospital products, ensuring successful launches, optimized tender performance, rapid uptake, and sustainable growth.
Act as key strategic orchestrator across functions and main interface with Global/Regional teams, translating global strategy into effective local execution in a tender‑driven hospital environment.
Responsibilities
The role will include but is not limited to:
Hospital Portfolio Strategy & Brand Leadership
- Define and execute pre‑launch, launch, and post‑launch strategies
- Develop short‑ and long‑term commercial plans aligned with hospital and tender dynamics
- Analyze competitive landscape, treatment pathways, and posi...