Job Description
The Associate Director, Tagging & Content Measurement Lead is responsible for defining, implementing, and scaling enterprise tagging, taxonomy, and content measurement capabilities across Commercial and Medical omnichannel ecosystems. This role serves as the technical authority on how content and campaigns are structured, tagged, and connected across platforms, ensuring consistency, data quality, and interoperability to enable accurate measurement, reporting, and content intelligence.
Operating within a regulated, omnichannel environment, this role establishes and governs taxonomy frameworks, metadata standards, UTM structures, and system-integrated workflows that enable consistent tagging of content and tactics across brands, regions, and channels. The position partners closely with Enterprise Content Systems, Data & Analytics, Commercial, Medical, and agency teams to ensure that content is not only compliant and well-structured, but also measurable across the full content lifecycl...
Operating within a regulated, omnichannel environment, this role establishes and governs taxonomy frameworks, metadata standards, UTM structures, and system-integrated workflows that enable consistent tagging of content and tactics across brands, regions, and channels. The position partners closely with Enterprise Content Systems, Data & Analytics, Commercial, Medical, and agency teams to ensure that content is not only compliant and well-structured, but also measurable across the full content lifecycl...