Job Description
**About the Role**
We are seeking a data-driven, creative, and results-oriented Associate Manager, Growth Marketing, WSJ to lead campaigns that drive subscriber growth across digital channels. This role will oversee full-funnel acquisition strategies — from awareness to conversion — ensuring efficiency, scalability, and measurable ROI. The ideal candidate has a strong grasp of digital marketing, analytics, and lifecycle optimization, and thrives in a fast-paced, test-and-learn environment. You will report to the Senior Manager, Growth Marketing, WSJ.
You will work on-site in our midtown Manhattan office 3 days each week. (Tuesday through Thursday).
**You Will:**
+ Execute acquisition strategies to grow the subscriber base owned channels (e.g., Paywall, Shop Pages, site placements, email).
+ Collaborate with analytics and finance to forecast subscriber growth and track key metrics such as conversion rate and LTV.
We are seeking a data-driven, creative, and results-oriented Associate Manager, Growth Marketing, WSJ to lead campaigns that drive subscriber growth across digital channels. This role will oversee full-funnel acquisition strategies — from awareness to conversion — ensuring efficiency, scalability, and measurable ROI. The ideal candidate has a strong grasp of digital marketing, analytics, and lifecycle optimization, and thrives in a fast-paced, test-and-learn environment. You will report to the Senior Manager, Growth Marketing, WSJ.
You will work on-site in our midtown Manhattan office 3 days each week. (Tuesday through Thursday).
**You Will:**
+ Execute acquisition strategies to grow the subscriber base owned channels (e.g., Paywall, Shop Pages, site placements, email).
+ Collaborate with analytics and finance to forecast subscriber growth and track key metrics such as conversion rate and LTV.