Job Description
JOB DESCRIPTION:
We are seeking an Associate Performance Marketing Specialist to join our dynamic team and work closely with internal stakeholders and paid channels' POCs across various countries. In this role, you will be looking at expansion of current and new markets by proposing metrics, platforms, planning and optimizing performance marketing campaigns across various channels to support overall ecommerce and market growth.
RESPONSIBILITIES:
- Take end-to-end ownership of performance marketing campaigns across Paid Search, Display, Programmatic and Paid Social channels, ensuring alignment with our growth objectives.
- Plan and execute A/B testing, alongside exploring new platforms to embark on for paid performance efforts.
- Formulate performance marketing strategies that align with our business goals and KPIs.
- Set and achieve quantifiable goals for all paid marketing activities to track and measure su...