Job Description
Job Description:
Coordinate with cross functional team for launch readiness of Sonrotoclax in 2026-27
Responsible for market planning of Hematology portfolio during pre-launch stage
Monitor, analyze and evaluate market trends, consumer behaviors and competitor activities to identify market opportunities for the product
Plan and develop brand strategies and initiatives that are in line with the growth drivers and business objectives
Develop and implement promotional campaigns, materials and educational initiatives that are in line with brand strategies
Develop critical relationships with Key Opinion Leaders and other allied health care professionals.
Conduct market research to understand the patients /physicians’ insights.
Collaborate with cross function teams, particularly collaborate with medical team to develop, integrate and implement operational plan to make sure the brand strategy alignment
Develop t...