Job Description
**Accountabilities:**
-Brand Strategic Planning:
+ Literacy of Marketing and ICP planning process;
+ Translate corporate brand strategy into local market;
-Competition and Market Assessment:
+ Gain market insights to reflect competitors' activities and strategy;
+ Gain market insights to reflect excellent understanding of the physicians' clinical practice;
-Implementation Excellence:
+ Translate ICP plan into implementable campaigns;
+ Implement impactful campaigns;
+ Develop impactful promotional message and relevant materials according to strategic segmentation;
+ Set effective KPIs to measure campaign success and overall brand strategy;
-In Business Case Literacy:
+ Create business case with reasonable assumptions to support business decision;
-Risk and Opportunity Assessment:
+ Create a complete patient journey model and identify opportunities;
+ Analyze external opportunitie...
-Brand Strategic Planning:
+ Literacy of Marketing and ICP planning process;
+ Translate corporate brand strategy into local market;
-Competition and Market Assessment:
+ Gain market insights to reflect competitors' activities and strategy;
+ Gain market insights to reflect excellent understanding of the physicians' clinical practice;
-Implementation Excellence:
+ Translate ICP plan into implementable campaigns;
+ Implement impactful campaigns;
+ Develop impactful promotional message and relevant materials according to strategic segmentation;
+ Set effective KPIs to measure campaign success and overall brand strategy;
-In Business Case Literacy:
+ Create business case with reasonable assumptions to support business decision;
-Risk and Opportunity Assessment:
+ Create a complete patient journey model and identify opportunities;
+ Analyze external opportunitie...