Job Description
Role Overview:
The role will be responsible for developing category strategies, driving product launches, executing marketing campaigns, analyzing market trends, and collaborating with cross-functional teams to achieve business objectives.
Work Exp: 4yrs – 5 yrs prior experience in FMCG, Nutraceuticals, Health & Wellness, Sports Nutrition, or D2C brands and possess a strong understanding of consumer behavior, market dynamics, and brand building.
Key Responsibilities :
Category Strategy & Growth:
- Support development and execution of annual category growth plans.
- Analyze category performance, consumer trends, competitor activities, and market opportunities.
- Identify growth levers across acquisition, retention, innovation, and portfolio expansion.
- Monitor category KPIs including sales, market share, penetration, and profitabili...