Job Description
Role Purpose:
- Responsible to monitor and ensure application for brand visibility across nationwide in line with brand strategy and business objectives.
- Responsible to create brand partnership opportunity and additional value to support national & circle campaign
Key Responsibilities:
Brand Visibility Management
- Monitor and ensure brand visibility roadmap aligned with brand strategy
- Ensure consistent and impactful brand presence across digital, on-ground, and partner channels
- Identify high-impact platforms and touchpoints relevant to Gen Z and youth segments
Partnership & Collaboration Development
- Lead end-to-end partnership lifecycle: sourcing, evaluation, negotiation, execution, and review
- Develop collaboration programs with key partners (OTT, gaming, music, lifestyle, fintech, communities)
- Create scalable part...