Job Description
Key Responsibilities:
- Lead the commercial strategy to deliver revenue, volume, profit and market share targets.
- Integrate RTM, RGM, and Commercial Execution into a unified commercial roadmap aligned with company priorities.
- Drive commercial performance reviews and ensure execution delivers measurable business impact.
- Optimize RTM models across General Trade, Modern Trade, Food Service and On-Premise.
- Strengthen distribution coverage, customer segmentation, service-level performance, and channel development.
- Lead RGM levers: pricing, promotions, pack-price architecture, mix optimization, and trade investment.
- Ensure strong pricing governance and disciplined D&A management.
- Improve channel and customer profitability through analytics-led decision-making.
- Strengthen execution KPIs, dashboards, and performance routines across all channels.
- Partner with Sales, Marketing, Finance...