Job Description
Job Title: AVP- Marketing (FMCG)
Job Location: Chennai
Job Summary:
The AVP- Marketing will be responsible for creating profitable marketing strategies. This is a P&L role involving planning, strategy, consumer insights and media spends.
Job Responsibilities:
- Develop and implement long term marketing startegies
- Conduct market analysis, identify growth opportunities, define target markets
- Aligh marketing initiatives to overall business P&L
- Ownership of marketing budgets, monitoring financial metrics and collaborate with cross functional teams to drive profitability and operational efficiency
- Oversee brand strategy, strong positioning and development of innovative campaigns
- Drive the development and alunch of new products , develop effective go to market strategies
- Leverage data anlystics, measure campaign effectiveness and drive digital transformation ...