Job Description
Gifting Performance Marketer Location Mumbai We're looking for a Performance Marketer with 4 years of experience to lead demand generation for our Corporate, Wedding, and Social Gifting business. What we're looking for: • Strong hands-on experience with Meta, Google, and LinkedIn Ads • Expertise in audience segmentation, funnel building, retargeting, and campaign optimization • Experience managing high-value purchases with longer decision-making cycles • Strong understanding of ICP creation, buyer intent signals, and B2B lead generation • Ability to plan and execute seasonal campaigns (Diwali, Wedding Season, Raksha Bandhan, etc.) • Experience working closely with sales teams and external agencies • Data-driven mindset with a focus on CPL, ROAS, conversion rates, and lead quality What you'll do: • Own end-to-end paid acquisition strategy across Meta, Google, and LinkedIn • Build and optimize gifting-focused funnels, landing pages, and retargeting journeys • Drive demand generation acro...