Job Description
The Base Management Analyst is the role that ideates and drives initiatives and actions that drive high performance on all customer retention, churn and loyalty KPIs for the Vodafone Fixed Business. The key objective of the role is to increase customer retention and loyalty as well as to reduce churn through the efficient and innovative application of resources, including stakeholder relationships.
Job Responsibility
Responsible for understanding and communicating on the health of the customer databaseStrategic Planning of all retention and loyalty campaigns to deliver against customer KPIsManage customer segmentation and set KPIs accordinglyResponsible for the ongoing analysis and interpretation of trends in the Customer Base to drive insights and actionsFull ownership of all customer engagement channels (including e-mail marketing planning and execution) to drive stickiness and to increase campaign a...