Job Description
Role: Performance Marketing Specialist
Location: Hyderabad, India
Experience: 2-3 years
About the company:
About the Role
We're looking for a hands-on Performance Marketing Specialist to build and scale Beacon's paid acquisition programs across Google Ads, LinkedIn, and high-intent B2B channels.
This is not a vanity-metrics role.
You'll own campaign setup, optimization, and CAC discipline end-to-end — with a sharp focus on US enterprise and mid-market SaaS/AI audiences. You should be comfortable managing meaningful budgets (US$200K+ annually), optimizing toward pipeline impact, and running structured experiments across creative, keywords, and bidding strategies.
You'll work closely with Marketing, Sales, and the founders office to ensure paid programs drive qualified pipeline, and not just f...