💼 Full-Time Position

BM/SBM - FXG Endo+FDC MKT-上海

🏢
AstraZeneca
📍 China, China, China
📍
Location
China, China
📅
Posted
June 11, 2026
⏰
Type
Full-Time
🎯

Full-Time Opportunity: This is a permanent, full-time position with a competitive package and real career growth potential.

Job Description

DUTIES & RESPONSIBILITES / 主 要 职 责

Deep understanding of customer insights 20%

  • Regular customer visit, frequent sales team interaction
  • Understand the objective of different types of marketing research. Be able to identify research needs and provide clear brief to agency
  • Analyse agencies’ proposal and identify right agency for research, manages and monitors research project with agency
  • Analyses and interprets the research data presented to assist in strategic decision

    • Develop brand plan (BP) , brand execution plan (BEP) and long range plan (LRP) 10%

  • Gathers market data on environment, epidemiology, customers & patients needs, treatment map, competitors.
  • Conducts situation analysis, with input from internal & external stakeholders.
  • Elaborates clear SWOT, resulting in identification of Key Issues .
  • Performs risk analysis and develop mitigation plan,
  • Formul...