Job Description
Overview
Our client in the Retail industry is looking for a Brand Manager to assist in the development, management and maintenance of profitable brand portfolios by understanding, anticipating, creating and meeting consumer and customer needs.
Key responsibilities
- Plan and interpret the strategy and brand plans with the National Marketing Manager, and give strategic input to the strategy, where required.
- Assist in the development and implementation of all marketing activities/plans against the strategy to achieve budgeted volumes and profitability.
- Identify opportunities for growth in the required portfolios by drawing from consumer research and insights, as well as monitoring trends in the ever-changing consumer landscape.
- Monitor sales performance (volume, value, profitability), as well as evaluate overall campaign performance to drive continuous improvement to result in a positive ROI.
- Develop, implement...