Job Description
About the role
We are looking for a commercially driven Brand Activation Lead to lead the Wellness portfolio across Malaysia & Singapore.
Role Responsibilities
- Lead execution of Wellness brand activation strategies across MYSG markets
- Translate regional/global strategies into impactful local campaigns and activation plans
- Drive integrated consumer campaigns across media, digital, retail, pharmacy and eCommerce channels
- Partner cross-functionally with Commercial, Medical, Regulatory, Finance and Supply teams to deliver business objectives
- Support innovation launches, portfolio growth initiatives and commercial activation plans
- Monitor campaign performance, business KPIs and market trends to identify optimization opportunities
- Manage agency partners, marketing operations, approvals and compliance processes
- Ensure all execution aligns with brand, regulatory and governance requirements ...