Job Description
Brand Activation Manager
Department: Marketing
Reports To: Head of marketing
Location: Budapest, Hungary
Employment Type: Full-time
Key Responsibilities:
Brand Leadership
· Own the P&L for assigned brands: drive top-line growth, manage A&P budgets, and initiate actions to optimize profitability.
· From Global Brand strategies lead the development and execution of local annual brand plans, which aligned with business objectives and long-term portfolio strategy.
· Set and monitor KPIs for brand health, volume, value, and market share.
· Handle the dedicated brand portfolio with flexibility to modifications based on business needs.
Planning
· Conduct, analyse and draw conclusion from category, competitor, and consumer analysis to identify growth opportunities. For that purpose deeply understand and acively use: Nielsen, Focus and Brand Tracking reports.
· Collaborate with s...