Brand Campaign Strategy Lead

Responsibilities

Creative Direction & Quality Control

• Lead creative strategies for 8-10 education-focused accounts, ensuring deliverables (visuals, messaging, etc.) align with client objectives.
• Stay updated on education market trends and competitor activities to keep messaging fresh and in tune with evolving parent expectations.

Monthly Client Engagement

• Present monthly results to clients, highlighting tangible outcomes and potential next steps.
• Incorporate feedback to adapt campaign angles while preserving brand identity and authenticity.
• Provide structured briefs to Copywriters, Designers, and Media Buyers, linking day-to-day tasks to broader client goals.
• Offer actionable feedback that drives creative excellence and boosts overall team morale.

Workflow & SOP Development (Including AI-Driven Enhancements)

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