Job Description
The role in one line: You own LumaLabs/Glowvé's entire public face — organic content, ad creative direction, influencer relationships, and PR — and you lead the creative team that executes it.
Context: We are building a skincare brand that needs to earn trust before it earns sales. The brands we benchmark against — Accufix, Organic Traveller, Connatural — built their communities through education-first, human-first content and smart influencer relationships. That is the playbook. You are the person who runs it and leads the people who produce it.
This is not an execution role. You think in campaigns, brief creatives, direct video editors and graphic designers, and make sure everything that goes out — organic post, ad, influencer collab, PR moment — is on brand, on strategy, and moving the needle.
What you'll own:
- Define LumaLabs/Glowvé's content strategy — what we say, how we say it, how often, and on which platform
- Buil...