Job Description
Key Accountabilities
Brand Visual Identity Ownership
- Own the brand s visual language across packaging, ATL/BTL, digital, and in-store assets.
- Ensure consistency of design elements across all consumer touchpoints.
- Act as the design authority during portfolio transformation and repositioning.
Packaging Design & Artwork Governance
- Lead packaging design for existing products, NPDs, relaunches, and line extensions.
- Own end-to-end packaging artwork management from concept to print-ready files.
- Ensure accurate translation of design intent into physical packs.
Marketing & Communication Assets (Design Lens)
- Partner with Brand Marketing to translate approved strategies into creative outputs.
- Review and approve all ATL, BTL, and digital creatives for design quality and brand fit.
- Ensure design...