Job Description
Reporting to the Brand Manager, the Brand Executive's key responsibility is to assist in
developing plans and executing projects and initiatives that support the broader short and
long term marketing strategy for the glassware brand.
Job Responsibilities:
. Responsible for brand building and ensuring consistent brand communication
. throughout all channels.
. Identify, develop new business / branding opportunities and generate revenues via
. new and existing customer accounts.
. Establish good relationship with buyers(departmental stores/ wine shops), and
. negotiate for prominent 'golden retail zone/area' for promotion displays within existing
. outlets.
. Formulate and propose new ideas, marketing strategies and promotions to expand
. market share.
. Keep up to date on information pertaining to competitors, trends and activities, and
. utilizing information for business improvement.
. Plan and execute trade /marketing activities e.g. glass...
developing plans and executing projects and initiatives that support the broader short and
long term marketing strategy for the glassware brand.
Job Responsibilities:
. Responsible for brand building and ensuring consistent brand communication
. throughout all channels.
. Identify, develop new business / branding opportunities and generate revenues via
. new and existing customer accounts.
. Establish good relationship with buyers(departmental stores/ wine shops), and
. negotiate for prominent 'golden retail zone/area' for promotion displays within existing
. outlets.
. Formulate and propose new ideas, marketing strategies and promotions to expand
. market share.
. Keep up to date on information pertaining to competitors, trends and activities, and
. utilizing information for business improvement.
. Plan and execute trade /marketing activities e.g. glass...