Job Description
Key Responsibilities:
1. Category Strategy & Competitive Playbooks
- Take full ownership of the umbrella brand campaigns and brand purpose initiatives, building long-term equity and consumer trust.
- Step up to formulate a clear, aggressive roadmap on how to win against competition in your assigned product category.
- Move fast with a growth mindset and strong bias for action to consistently meet and exceed ambitious brand targets.
2. 360° Omnichannel Marketing Execution
- Innovate and execute end-to-end 360° marketing campaigns mapped to clear performance goals and measurable ROI metrics.
- Maintain a strict data-driven and creative focus, mastering the digital space to deploy targeted, high-impact digital campaigns.
- Deeply analyze market trends, consumer behavior, and b...