Job Description
About the Role:
Take the lead in translating the brand strategy in high quality in-market marketing and communications activity: including developing and implementing a globally aligned, locally authentic Brand positioning strategy, conducting and developing competitive analysis, media strategy, communications strategy development by driving creative ideation and marketing activation of the Brand.
Responsibilities:
- Responsible for the development and implementation of the Brand’s Annual Marketing & Communications Plan and Media Plan, in a way that challenges conventional marketing norms
- Ongoing development of campaigns in concert with internal & external partners, that continue to lift the brand to a new level.
- Adaptation of global assets in a locally authentic way
- Delivery of insights on competitor activity, marketing development and emerging marketing practic...