Job Description
Description
/ CapsuleManage the brand/therapeutic area: developing and implementing of marketing plans (brand strategic and operational plans, launch readiness plans) to achieve the brand objectives and outcomes.
Building and management P&L of brands/therapeutic area aligned with company objectives.
Typical Accountabilities
Developing and deploying strategies to achieve business’s goals, maintain/improve sales, profit, and market share, both with current and future indications.
Overseeing and developing messaging of relevant content to ensure tactical execution ladders up to brand imperatives.
Ensuring successful and timely execution of marketing brand plans; implementing key promotional tactics to drive the brand strategy and support overall brand goals.
Working effectively and closely with members of marketing and matrix team to ensure appropriate understanding and...