Job Description
Experience Range: 8 - 12 Years
Responsibilities
- Knowledge Assimilation:
- Continuous immersion with customer and channel to bring about insights and counter measures for the smooth functioning of the brand.
- Unearth insights from primary & secondary research and be the voice of consumer logic.
- Monitor market trends, research consumer markets and competitors- activities to identify opportunities and key issues
- Strategy Development:
- Collaborating with creative/advertising / Market research agencies to create communication strategy and define brand positioning & creation of brand voice
- Driving Thought leadership through driving key innovations on Brand Roadmap
- Create the marketing calendar; devise and execute monthly and quarterly marketing plans across offline and online media to...