Job Description
Job Summary
We are looking for a dynamic Brand Manager to drive sales growth and elevate the brand image of Dr Reddy's in the country's branded markets. Your role will involve developing and implementing short and long-term strategies, including product and digital initiatives, based on market research insights and in collaboration with key opinion leaders. This position requires effective management of marketing budgets, adherence to positioning strategies, and compliance with country regulations to achieve objectives of increasing market share and brand performance.
Roles & Responsibilities
• You will be responsible for sizing the opportunity of micro segments, evaluating and creating engagement plans, building Customer Decision Journeys, identifying and prioritizing Leverage points, establishing market share and prescription objectives, developing detailed Brand and budget plans, understan...