Job Description
Overview
As a Brand Manager you will lead brand strategy and marketing execution through consumer insights, strong positioning, and consistent identity across all channels. The responsibilities for this role include overseeing creative, digital, and product-aligned initiatives while using analytics to optimize performance and ROI. You will manage teams, partners, and budgets to deliver impactful campaigns that drive growth and brand relevance with 1-2 direct reports and an extended team of 14 members.
What does ‘Brand Manager' do?
- Analyze brand positioning and consumer insights.
- Shape and communicate our vision and mission.
- Lead the development and execution of Brand Strategy based on the Business Objectives & Strategy.
- Work as a part of the product team to develop the right brand initiatives and communications.
- Develop and implement brand strategies and marketing campaigns.
- Translate brand elemen...