Job Description
**The Position**
The **Brand Manager** is responsible for driving the implementation of brand strategy with a strong focus on maximizing customer engagement. Major areas of accountability include:
+ Development and execution of the OPU operational plan for assigned brands
+ Driving brand performance with a strong focus on sales growth and market share gain
+ Cross-functional alignment with Medical Affairs, Sales, Market Access, Finance & Accounting, and HP Operations
+ Continuously updating and educating the organization on topics relevant to the assigned brands and supporting Sales with updates and training materials
+ Working closely with the ROPU brand team to provide continuous input and feedback
+ Influencing the development of ROPU brand strategies by providing local market, competitor, and customer insights
+ Executing medico-marketing initiatives to maximize customer engagement (including expert engagement initiatives, CME activities, and m...
The **Brand Manager** is responsible for driving the implementation of brand strategy with a strong focus on maximizing customer engagement. Major areas of accountability include:
+ Development and execution of the OPU operational plan for assigned brands
+ Driving brand performance with a strong focus on sales growth and market share gain
+ Cross-functional alignment with Medical Affairs, Sales, Market Access, Finance & Accounting, and HP Operations
+ Continuously updating and educating the organization on topics relevant to the assigned brands and supporting Sales with updates and training materials
+ Working closely with the ROPU brand team to provide continuous input and feedback
+ Influencing the development of ROPU brand strategies by providing local market, competitor, and customer insights
+ Executing medico-marketing initiatives to maximize customer engagement (including expert engagement initiatives, CME activities, and m...