Job Description
Position Summary
FMC Corporation is seeking a dynamic Brand Manager to lead the strategic development, positioning, and execution of FMC’s product portfolio. This role is pivotal in driving brand equity, market growth, and strategic planning with hands‑on execution, ensuring our products are effectively positioned and resonate with farmers, dealers, and distributors.
Location
Ghalib Road, Lahore, Pakistan
The Role (daily responsibilities)
- Develop and execute comprehensive brand strategies, including positioning, purpose, and visual identity.
- Conduct market research and analysis to monitor trends, competitor activity, and consumer insights, identifying opportunities.
- Ensure brand consistency across all marketing channels, including digital, print, and social media.
- Plan and execute impactful product introductions and launches.
- Manage advertising, promotion, and marketing budgets to drive brand growth...